Hoddle

Hoddle Skateboards & Clothing was founded in Melbourne in 2016 by Keegan Walker and Dale Van Lersel. The name refers to the "Hoddle Grid" – the historic street grid in the center of Melbourne, named after Robert Hoddle, who originally designed this layout. The brand received initial support from friends at Pass~Port, with whom Hoddle remains closely connected to this day.

In 2019, co-founder Keegan Walker passed away unexpectedly. Instead of discontinuing the brand, the team decided to continue in his spirit – driven by his vision of authentic street skating and artistic collaboration. To this day, the brand is largely propelled by its own team riders.

Characteristic of Hoddle is its close intertwining with art, music, and film: collaborations with artists and filmmakers regularly emerge, resulting in a concise, punk-influenced graphic language. Video projects like "Lost in the Grid" or "Heavy Mayo" showcase this approach, as do larger events, such as an installation within the NGV MPavilion 2022. In addition to decks, the product range also includes clothing that adopts the brand's raw, unpolished look.

The Hoddle team is deeply rooted in the Melbourne skate scene and stands for an unadulterated, down-to-earth approach to street skating – far removed from large marketing campaigns.